Global energy storage system solution supplier with 15 years manufacturing experience. Chinese
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Global energy storage system solution supplier with 15 years manufacturing experience. Chinese
Key Insights:
Adjustment in the Solar PV Industry Likely to Will Begin Soon:
Companies have been prioritizing cash flow since Q4 of last year, and there's now greater awareness of the impacts of low-price strategies. Recent statements from leading companies and information shared at last week's industry association meeting indicate that, following three consecutive quarters of losses, adjustments are imminent.
Anticipated Market Challenges in 2025 Call for Marketing Innovations:
A significant shift in 2025 will be the entry into new markets, bringing complex calculations and potential financial pullbacks. For downstream players, leveraging consumer-driven demand to support upstream efforts will be essential. This could mean repositioning PV stations as functional consumer products, akin to household appliances, retail stores, or fast-moving consumer goods (FMCGs). Innovative marketing strategies are crucial for breaking new ground.
Efforts to Address Grid Integration Expected to Intensify:
Continued focus will be needed in 2025. Without demand-side response, solar PV could become unsustainable. To remain viable, solar energy must evolve into a flexible, competitive power source. The PV sector must explore integration with other sectors to address grid challenges-such as hydrogen production, ammonia synthesis, charging stations, and electric vehicles. The year ahead will be one of trial, breakthroughs, and refinement, paving the way for the ongoing advancement of solar power.
Technological Innovation to Rebalance the Industry:
The immense market size has drawn in numerous participants, heightening competition. Only companies that differentiate through technology and business model innovation can sustain growth, thereby restoring industry equilibrium. For inverter equipment, a critical component of PV stations, the focus should not only be on advancing technology but also on enhancing system compatibility with upstream and downstream elements, along with grid adaptability. Moving forward, we aim to leverage industry associations to drive collaborative innovation across the supply chain, positioning solar energy as a more competitive, high-quality power source.
2025 Forecasted as a Reshuffling Period:
2025 will likely see some production capacities being "reshuffled" out, as competition among similar products becomes increasingly fierce. While market demand may not see drastic increases or decreases, there is an opportunity to encourage high-tech, energy-intensive industries, such as robotics and quantum computing. This could generate exponential electricity demand, providing new growth avenues.
(Article sourced and republished)
Blue Carbon Battery, which officially entered in Rizhao in 2009, is one of the best suppliers of photovoltaic product research development and micro-energy storage system solutions in the world.
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