Global energy storage system solution supplier with 15 years manufacturing experience. Chinese
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Global energy storage system solution supplier with 15 years manufacturing experience. Chinese
At the beginning of the new year, Rizhao City is working with full determination to drive development, ramping up production, advancing key projects, and striving for a strong start. To carve out new opportunities and inject vitality into Rizhao's growth, the city has adopted the slogan: "Take solid action, compete for excellence." As part of a special series, Luwang Rizhao presents Innovation & Progress: Action-Packed Rizhao, bringing in-depth reports from the frontlines of enterprises and major projects, capturing the dynamic efforts of industries pushing forward, and showcasing Rizhao's drive to forge ahead in the wave of the new era.
Amidst the global energy transition, Chinese new energy enterprises are seizing opportunities through technological innovation and global expansion. Shandong Blue Carbon Technology Inc. (hereinafter referred to as "Blue Carbon"), a company deeply rooted in the new energy sector, has pioneered a unique path for cost-effective energy alternatives in regions with weak power grids-such as Africa, Southeast Asia, and the Middle East-by leveraging its fully integrated DC technology for generation, storage, and utilization, coupled with a precise market strategy.
Pioneering the DC Revolution
Founded in 2009, Blue Carbon initially entered the market with photovoltaic modules and energy storage systems, navigating through the industry's shifts from the "silicon-dominated" era to the "lithium-dominated" era. As photovoltaic overcapacity led to price collapses, the company swiftly adjusted its strategy, shifting its focus to a "DC closed-loop" technology system. It introduced the "storage-as-source, home-as-grid" model, seamlessly integrating solar power generation, lithium battery storage, and direct current (DC) loads. By eliminating the need for traditional AC inversion, this innovation slashes system costs by about 70%.
"The essence of new energy is affordable substitution, and the future lies in the DC closed-loop," emphasized Zhao Zhifeng, Chairman of Blue Carbon, in an interview. The company has strategically targeted regions with unstable power grids across Asia, Africa, and Latin America, launching residential solar-storage systems ranging from 5 kWh to 15 kWh. Combined with localized service networks, Blue Carbon has rapidly gained market traction. In 2024, despite declining industry profits, the company defied trends with over 20% growth in sales, positioning itself among the few expanding enterprises in the competitive landscape.
Blue Carbon has also keenly observed global energy market shifts-from "silicon dominance" to "lithium dominance," then "inverter dominance," and now "load dominance." By continuously refining its strategy and product direction, the company remains at the forefront of industry innovation.
Transforming Energy Access Worldwide
A 15 kWh storage system in an African household can power air conditioners, refrigerators, and other appliances around the clock, ensuring electricity for 2-3 days even during cloudy weather. In Southeast Asia, commercial and industrial storage plants, leveraging "affordable grid access," are replacing diesel generators, achieving electricity costs below 0.5 RMB per kWh . In the Middle East, DC-powered kitchen appliances, three-wheeler battery charging systems, and solar EV charging stations are emerging as new growth drivers.
Blue Carbon has developed over 120 products across five key application areas-water, cooling, lighting, kitchen, and mobility-establishing a microgrid ecosystem that spans residential, commercial, and public infrastructure.
"Blockbuster products aren't built on concepts-they address real pain points," Zhao Zhifeng noted. The company has formed localized R&D teams to tailor solutions to regional needs. For example, to alleviate African consumers' safety concerns about lithium batteries, Blue Carbon designed outdoor energy storage units with full-metal enclosures. For Southeast Asia's extreme temperatures, it developed high-temperature-resistant lithium iron phosphate batteries. In the vast, sparsely populated regions of Central Asia, it has promoted off-grid solar microgrids. Today, Blue Carbon's products are deployed in over 130 countries, solidifying its position as a leading solar solutions provider in Asia, Africa, and Latin America.
Scaling Up for the Future
Facing an industry challenged by overcapacity and intensified price wars in 2024, Blue Carbon has chosen to "dig deep internally." The company has established 23 industrialized 5.0 factories and offices across Rizhao, Guangzhou, and Urumqi, achieving a closed-loop industrial chain from solar panels and lithium battery packs to DC appliances. With an annual capacity of 5GW, it boasts industry-leading cost control capabilities. Additionally, Blue Carbon invests 6%-12% of its annual revenue into R&D, focusing on DC load-side technology. The company holds over a hundred patents, with innovations like DC boost modules and off-grid storage systems serving as key differentiators in market competition.
"The ultimate competition in new energy is a competition for talent," Zhao emphasized. Blue Carbon prioritizes power electronics talent as a strategic core, actively recruiting top professionals in this field. It has made talent development a fundamental pillar of its corporate strategy, building a high-caliber team to drive innovation. In Rizhao, the company is establishing a talent hub to further strengthen its intellectual and technical foundation.
Firm in its belief that Clean energy is an indispensable part of future development , Blue Carbon remains committed to bringing sustainable energy solutions to individuals, households, and organizations worldwide, fostering a healthier and more sustainable planet.
This year, the company is setting its sights on even broader opportunities: the domestic EV charging station market, AI-driven power infrastructure, off-grid electrification, and the mainstream adoption of residential DC appliances…
(Source: Shandong News Network.)
Blue Carbon Battery, which officially entered in Rizhao in 2009, is one of the best suppliers of photovoltaic product research development and micro-energy storage system solutions in the world.
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